When embedded into a destination marketing organization (DMO) website, the Booking Engine allows visitors to enter their travel dates and preview rate and availability information from participating hotels. Website visitors may then click a "Book with Hotel" or informational button, which redirects them to the hotel's own website where they can enter credit card information and complete their reservation.
Rates and availability are collected from the hotel's website, meaning that no updates are required on the part of the host site or hotel. This automated data-collection process greatly simplifies the maintenance of the host site by ensuring that hotel listings are always an accurate reflection of whatever is on the hotel's website. The Booking Engine currently supports over 50 reservation systems — please inquire if your reservation system is not listed below:
Because JackRabbit allows visitors to complete their reservations directly with the hotel, the hotel avoids the long line of third-party commission fees that are part of a normal, GDS reservation. These fees start at approximately 10% of the value of the reservation and can range to 40% or more. Roll over the image below to learn about the steps in a typical GDS reservation.
Instead of charging commission fees, JackRabbit charges the hotel a flat, per-click fee, similar to popular pay-per-click search engines. JackRabbit click fees range from $0.85 - $1.00 (depending on the market) and are usually significantly less expensive than comparable fees on Google AdWords or Yahoo! In addition, clicks are better qualified, due to the fact that visitors enter travel dates and preview prices and availability before they click. To find out how much money your hotel could be saving, enter your ADR and average length of stay in the ROI Calculator below.
According to a study of click data from JackRabbit Booking Engines, visitors are 4 times more likely to click the "Book with Hotel" button versus clicking on a side-by-side button that links to another 3rd-party booking engine. This lends evidence to the perception that guests would prefer to book directly with the hotel, since this often leads to a more flexible and user-friendly consumer experience.
- www.parkcityinfo.com — Park City, UT CVB
- www.visitsunvalley.com — Sun Valley, ID CVB
- www.santafe.org — Santa Fe, NM CVB
- www.redriver.org — City of Red River, NM
- www.reno.com — Reno, NV City Site
To find out more about the Booking Engine Widget, please select the relevant option below: